Project 2A: Lettermark Development

Just based off of the wordmarks.. Not too pleased. 

Project 2A: Wordmark Development

Wordmark Development:

Concept One – Simple, classy, modern. But no real link to movies..

 

Concept Two – Simple, classy, modern. Again. Still no movie link..

 

Concept Three – Modernized, added some touch of film..

Project 2A: Lettermarks vs. Wordmarks Research

Wordmarks: The company is known by it’s logo – the whole word is recognized
Letterforms: The company is recognized by initials, and may have a specially designed letter for the initials.

Project 1: Creative Brief (Center for Puppetry Arts)

I did some research on the CPA and found out a few different things:

 

1. Bright Colors – The colors on the website, as well as imagery and typography all relate to a very childlike state of mind. 

2. Involvement – They want people to get involved with the theater and community, they have links to sign up for newsletters, ways to sponsor them, and lots of information about the behind the scenes part of the center.

3. Values – They clearly state what they believe in and what they think is important.

 

I am looking forward to visiting the center and finding out more about them.